Tis the season for shopping and that is exactly what I have been doing for the past couple of months. I absolutely love buying presents for my family and friends and I love seeing their faces when they see their gift!

Though I make Christmas shopping sound easy…..it wasn’t until I found this store that truly had something for every single person on my list!

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The Shops at The Secret Village is on 26th Street and Indian School; you cannot miss it because of the bright, bold buildings and fun customized signs made by the owners themselves Frank and Bonnie Mineo. This family owned and operated business is unlike any store I have EVER been to (and that says a lot because I have been in retail for 11 years). The moment you walk into the 6 shops; you are greeted by their amazing staff as well as being educated on the shops at the same time!

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I will first start off with my favorite shop…it is called “Paper Trail,” in this shop you will find books, candles, home decor, fun and funky gifts for just about anyone and believe me the list goes on and on and on.

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The next store is called “The Village Market,” in this shop you will find all kitchen ware, centerpieces, formal dining ware to a cool cork holder for you wine drinkers out there (P.S. I bought at least 4 of these items because they are amazing!!!!!).

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Frank’s Man Cave was another shop fav of mine because it has everything and anything that has to do with men! Which is great because sometimes it is hard for me to shop for my husband because he has everything! Frank’s Man Cave has a really cool bbq section that has different types of seasonings and bbq gear. I also loved the motorcycle section for all of you Harley riders out there!

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I spent a lot of time in Bonnie’s Place because I truly didn’t want to miss anything because there was so much to choose from. This shop has purses galore and really fun and unique frames to choose from but it may take you some time because everything is so beautiful!

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The Kid’s Station took me back to the good ol days! 😉 They have anywhere from Hello Kitty to Superman….something for every kid on your Christmas list!

This shop also has amazing kites! Unfortunately I did not take a picture of the colorful kites but I am sure that they have some pictures on their facebook page www.facebook.com/theshopsatthesecretvillage

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Last but certainly not least is the “Pet Corner,” I do not have any kids but I do have a dog named Pablo and I treat him like he is my child…so i would say this is probably one of my favorite shops i think I have said that about almost all of the shops…but it’s true!) This shop has pet beds, treats, blinged out collars and leashes and if you are looking for a fancy dog bed….they have that too!

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Had to show you guys a picture of my little guy Pablo!

So I hope all of you check out The Shops at The Secret Village and tell them Rochelle sent you!

The Shops at The Secret Village
2601 East Indian School Road
Phoenix, Az
602.840.7387
www.facebook.com/theshopsatthesecretvillage

Have an amazing holiday ladies!!!

-Ro

I am not the biggest make-up person in the world….which is funny because I love make-up…I just don’t know how to put it on; until now! Below are some of my must haves for December because all of these items are “Rochelle Proof,” meaning that I can’t mess anything up with these products lol

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I just started wearing foundation a couple of months ago because I wanted more of a flawless, finished look to my face but the problem with using foundation is that it can sometimes look caky. So I recently purchased 4 different foundation brushed at Ulta and out of the 4 brushes I fell in love with the Real Technique Expert Face Brush. This brush is specifically for blending of cream/moisturizer and liquid foundation. It is a firm brush for broad application over your face; so it will take about 4 brush strokes to cover your whole face. The maker of Real Techniques has awesome step by step tutorials for using her brushes; so I would definitely check that out! www.realtechniques.com

My next favorite must have is the Tarte Smooth Operator Concealer that is waterproof! I tend to have dark circles and this is the best concealer that I have used in a really long time because it is waterproof; so that means that I don’t have to apply more than once a day from day to evening look. I recommend going at least 2 shades lighter than your skin to give you a more refreshed look!

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My last must have for December is the 24 Hour Color Tattoo from Maybelline in Painted Purple. This is such a fun color for night or day; you can apply the shadow with your finger over the eyelid and poof! you are done! This product comes in over 15 different colors. Anywhere from golds to greens….perfect for New Years!

xoxoxo
Ro

[youtube=http://youtu.be/CecR-RSHRe0]
I can officially say that the video is finally up and running! Hope all of you like it! Let me know what you think!

Ro

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Over the past couple of months I have been working on a stylist video for my website; on my “About Me,” page. I thought it would be fun to have the camera’s peek into my fun world of fashion; a lot of the shots were staged but showed what I do with my clients and talks about how I got into the fashion world over 10 years ago.

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I am so lucky to do what I absolutely love; this was really fun to shoot! I will be working on some “How To” editorials after the holidays that talk about easy ways to revamp your wardrobe! So please stay tuned for my latest videos on my blog or check out my website www.rochelleyork.com

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Above is my video being edited!

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xoxoxo
Ro

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The other day I came across this quote on facebook and it really made me think how lucky I am to have amazing people in my life that have helped me get to where I am today! I am lucky to have my amazing family and friends to guide me every step of the way!

I remember when this was all a dream for me at age 16, when I started my first retail job and now over 10 years later and my dream has turned into reality. So ladies if you have a dream out there go for it and dream big.

<3

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The holiday season always reminds me of prom because I get to dress up and get my makeup done for all of the fun holiday parties! So on my adventure looking for a holiday dress, I was unpleasantly surprised that there was not a large selection this year. I went to at least 4 stores until I gave up and I decided to call one of my girlfriends to come to my rescue. I went through her closet and ended up finding a beautiful Gold Sequined French Connection Dress that was perfect for the occasion!

So this is an amazing tip ladies…when in doubt; go through a friends closet to find something that works perfectly because A. You have not wore it before and B. This means you can spend more money on shoes and accessories because you didn’t have to buy a dress. 🙂 My earrings are from Guess By Marciano www.guessbymarciano.com, bag is from Michael Kors www.michaelkors.com and my shoes are from Charlotte Russe wwww.charlotterusse.com.

This year I had the pleasure of attending the Go Daddy Christmas Party; which if I had to describe in one word would be, “awesome.” The moment we walked in, there were lights beaming in all colors, a live band playing every type of music, as well as an ice sculpture being cut with a chainsaw to make the Go Daddy logo……and if that wasn’t enough to take in; there were amazing food stands of all sorts surrounding the dance floor and arcade games. We also hung out at the Oxygen bar to sample some fresh mint air!

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Tory Burch, Oscar de la Renta and Carolina Herrera Oh My! There’s no place like home at Target during this holiday season!

December 1st started the launch of the Neiman Marcus brand exclusively at Target. This unusual partnership is supposed to be a one time deal but rumor has it that there will be more collections coming soon.

When you walk into your local Target be ready to be mesmerized by the unique items, hand picked by the designers themselves. Choose from 60, fun and quirky items on the Target shelves. These items will be displayed the moment you walk into the stores; so you can’t miss it! Don’t miss out because the items are for a limited time only.

Have fun Target shopping ladies!

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It’s finally starting to get cool enough to pull out all of my oversized knit sweaters….which is pure paradise!

Most people look forward to this time of year because of the holidays…but I look forward to this time of year because of my knits! You can find these knits at almost any retailer (Macy’s, Dillards, Nordstrom) some knits are even on their sale racks as we speak; so treat yourself to a comfortable statement piece.

I also love to accessorize my oversized knits and skinny jeans with vintage diamonds! I feel that vintage pieces encompass a classical yet contemporary allure to the entire outfit and sets it a part.

I find a lot of my vintage collections at Brass Armadillo http://brassarmadillo.com/phoenix, which is a antique mall in Phoenix, with over 600 antique dealers. My most recent purchase was from Alice Cooper; he has a fun booth with various types of jewelry and home decor.

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So I hope I have inspired all of you to go out and buy a comfortable statement piece that makes you look and feel amazing!

Knit on ladies!

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Some nights when I go out I want to look cute but feel comfy at the same time and the outfit shown above is just the outfit for that!

My lace like jeggings, which are a combination of leggings and skinny jeans, are from The Limited and are super comfortable and very soft. When I put them on I felt as if I was putting on pajama pants. The jeggings also came in various colors and prints, check out their website to find a print and color just for you! http://www.thelimited.com/womens-clothing/jeans-denim,default,sc.html?navid=left

My gemmed out skull graphic tee was from Wet Seal (which is one of my favorite stores for an inexpensive fun look). Wet Seal has tees galore in every color and style all under $30. http://www.wetseal.com/catalog/thumbnail.jsp?categoryId=101&subCategoryId=215

To tie the entire outfit together, I paired my black motorcycle jacket from Express. (I bought it last year so they might not have the exact style but I guarantee you can find one similar ). I love fitted motorcycle jackets because they are a great layering piece, that can complete so many different looks in your closet. http://www.express.com/jackets-vests-32/control/show/12/index.cat

<;3 Ro

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Every morning when I wake up, I wash my face and put on moisturizer, which I thought was the right thing to do and then I put my make-up on and by noon it looked like I didn’t have anything on my face.

So I decided to go to the MAC counter at Scottsdale Fashion Square to figure out what was going on and low and behold I found out that I needed a prep+primer before I applied my make-up. Some of you reading this might think that I am a dork and I should have known this already but I didn’t 🙂 So I went home very excited to try my new purchase and I did a little experiment. I put my moisturizer on, my new primer and then make-up and 6 hours later, after I did a short work-out, put together some outfits for my blog and made dinner….drum roll please……………my make-up still looked freshly applied and untouched!!!!

I highly recommend going out and buying the MAC Prep+Prime and when you do purchase this magnificent item let me know what you think!

Prime on ladies! <3