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Zombies Invade Arizona…

There are a million reasons why I LOVE my job and this commercial shoot was one of them! In the past I have styled adults, kids, news personalities, models and now I can add zombies to my list. In early September I worked with an amazing production team (Andy Coloccia and Jason Rosinski) and January Social Media on a commercial shoot for Arizona Vein and Vascular Center. The day of the shoot was perfect zombie weather (rainy and cloudy) which made it easy for the Zombies to get into character. I have never done anything like this before and this is something that I will never forget. Special thanks to my amazing makeup artist Janae Shields for the scary zombie makeup and to the United Zombies of America (Arizona Chapter) for bringing their “A” game at the shoot. Below are some pictures throughout the day and at the end of this blog is the commercial that will be running on 3TV for the month of October! Enjoy and Happy Halloween 🙂

[youtube=http://www.youtube.com/watch?v=CnuAWtfuCVo&w=480&h=360]
Official 30 Second Commercial

[youtube=http://www.youtube.com/watch?v=q_d5ghOtUq4&w=480&h=360]
Extended Version of Commercial

[youtube=http://www.youtube.com/watch?v=UEtu7Vi2VOQ&w=480&h=360]
Behind The Scenes Video

Style On Ladies and Gents!

Ro:)

October 10, 2013/by rochelleyorkpersonalstylist

fashion

Phoenix Fashion Week October 3rd Show

This year Phoenix Fashion Week debuted their show on October 3rd at Talking Stick Resort in Scottsdale, Arizona. The moment I stepped out of the elevator and into the Style Villa, I immediately was in fashion heaven. The Villa was in full swing with my favorite pieces from Shawl Dawls and The Shine Project and many others. As I found my seat I could feel the energy from the audience and the PFW staff. I am a part time people watcher at fashion shows and my part time job was in full effect that evening:). Everyone in the audience was on their style “A” game and looked stunning.

Fashion By Robert Black started out the show very strong with his colorful vintage collection that had a western theme that looked amazing on the runway. His styling touch was on point with every model that came out. Below are some of my favorites!

The Shawl Dawl’s collection is so very different from last year….the word I would use for this years collection is FIERCE! Their theme was “The Dawl Factory,” all of the models were wearing nude stockings and body suits underneath the shawls to make them look more “dawl,” like with black smokey eyes and nude lips….which I loved. The makeup and hair tied all of the looks together and I absolutely loved their show!

Black Russian Label’s designs were very different and artistic and nothing that you can get in boutiques pieced together. Standing alone I would definitley wear her pieces but the way that some of the looks were put together, I wouldn’t generally wear on a daily basis (more so for a special occassion). I feel like I would see her looks pieced this way in New York or LA.

Brandon McDonald from Project Runway season 12 showcased his newest collection and reminded me of Spring Paradise in Fiji. I pretty much wanted everything from his collection especially the nude ruffle two-piece suit. LOVE! LOVE! LOVE!

Linden’s collection was very soft and had a free spirited feel. Loved the light denim look paired against lighter colors and patterns. My favorite look was the denim and plaid jumpsuit (for those of you that know me, know that I own close to 15 jumpsuits and 30 rompers). Her looks can easily be transitioned to your closet and accessorized with simple pieces like a delicate gold necklace.

I wish it was still summer after seeing Dolcessa’s collection on the runway! I loved each and every one of her suits; the color combinations were on point and complemented each other and the headpieces by Melis Accessories were a perfect touch (can’t wait to get my hands on one!) Some of her pieces have already been seen in Sports Illustrated Magazine.

[youtube=http://www.youtube.com/watch?v=AZ6e49wtBkA&w=420&h=315]

The energy from the first model that walked out on stage in Loin Cloth LA looks was contagious! All of the models seemed to really like what they were wearing because these guys were strutting their stuff and their jewels were a perfect fit by Clutch Jewelry! Loin Clothes pieces were very colorful and definitely stand out in men’s apparel. As a personal stylist it is sometimes hard to find bold and fun prints for men. I am excited to see what boutiques in Arizona will carry their brand because I can think of a few clients that would love their looks.

[youtube=http://www.youtube.com/watch?v=7ZJr02G5Oks&w=420&h=315]

I had to add this picture of the two designers because I love their expressions and how happy they are! Congrats guys I am so happy for you and all of your accomplishments…A Penny And A Plan!

I was extremely impressed with designer Medium Apparel! When I saw the first woman model walk onto the runway I was excited. He took a chance and did a great job doing it. I loved the high waist a-lined leather looking skirt. I would buy that skirt in a heartbeat and can pair with just about anything in my closet; I also like how he coupled the look with a black graphic tee.

Over all the 2nd night of Phoenix Fashion Week was a huge success. I had a great time and now feel like I need to go shopping to find a nude ruffled suit! <3

Runway Photo Credits: Dan Tabar Photography and Stephen Yap Photography

Style on Ladies and Gents!

xo
Ro

October 7, 2013/by rochelleyorkpersonalstylist

fashion

Fashionably Pink Celebrity Fashion Show <3

Tuesday, October 1st kicked off Phoenix Fashion Week with their annual “Fashionably Pink Celebrity Fashion Show.” Local celebrities from all over Arizona were there to support the cause. The show this year benefited “Don’t be a Chump, Check for a Lump,”and helped raise money for local breast cancer research and treatment with the support of celebrities and the local community. Brittany Dawn Brannon kicked off the show as host of Phoenix Fashion Week. The show was held at Domus Luxury Apartments; a new contemporary complex that is close to being open.

Miss Arizona 2013, Rachel Massie

Couture in the Suburbs, Lindsay Viker

Good Morning Arizona, 3TV, Yetta Gibson

Right This Minute, Beth Troutman

Fox 10 News, Kristen Keogh

Sonoran Living, Terri Oulette

The Agency Model

Designer Michelle Hebert with Yetta Gibson wearing her design

Runway pictures were provided by Dan Tabar Photography.

Happy Friday and Style on Ladies and Gents!

xo
Ro

October 5, 2013/by rochelleyorkpersonalstylist

fashion

Fashion Tips with Rochelle York Personal Stylist on Your Life A to Z

For all of your fashion tips, tricks and finds check out Your Life A to Z Monday through Saturday from 10am to 11am on 3TV (Arizona). This fashion tip is talking vintage at Vintage By Misty my favorite vintage boutique in Arizona! Enjoy!

[youtube=http://www.youtube.com/watch?v=2TydJwCCUYc&w=420&h=315]

Style On Ladies and Gents!

xo
Ro

October 3, 2013/by rochelleyorkpersonalstylist

fashion

Attention Last Minute Shoppers…

When it comes to birthday dinners, engagement parties, weddings, baby showers, graduation parties, reunions and even going to the grocery store. I always have it all mapped out, on exactly what I am going to wear. I know that may sound weird to many of you but as soon as I get an e-vite, my very first thought is, “what I am going to buy that person” and then I think of what I am going to wear. To this day, I still wish I was Cher on Clueless and had all of my outfits on my computer to scroll through so I don’t have to destroy my closet looking for the perfect look!

Then some of you are the complete opposite and wait until the very last-minute possible to go shopping (which is not a bad thing; you just have to know where to look). So I thought I would spill the beans and tell you about the best places to shop last-minute!

One of my favorite places to shop is Dillard’s; it truly is a one stop shop for everything! Your outfit, shoes, jewelry and makeup…all under one roof. One of my favorite collections is from Antonio Melani, in the women’s department (not juniors). Their looks are sexy and sophisticated and hug your body in all of the right places!

The dress above is one of my favorite Antonio Melani dresses, I wear this dress to work and can also pair it with a coral blazer to give it a different look! The dress below is also from the same collection and it is truly one of my favorites! The material feels like a swimsuit (very stretchy and smooth), I love the vibrant color and I also paired it with a gold belt to break up my body (to make me look taller because I have a small torso). This picture was taken on Good Morning Arizona, when I was interviewed for the MIM Rocks Fashion Show in March 2013!

Another favorite is Target! When I am on the go and just need to pick up my essentials; I always stop in the clothing section just to see if anything stands out (and something always does).

For instance, this picture is a behind the scenes,” look from a photo-shoot this past weekend. When I booked the photo-shoot, I was wondering what I was going to wear and this denim romper from Target came to mind because it was light weight and comfortable to wear. I felt like I didn’t have to accessorize too much with this look because the ruffle at the top gave it a little twist! I believe that this romper is still at Target, so buy it before they all sell out! 🙂

Another quick “get in get out,” place to shop is Francesca’s. This is another location where you can buy your entire look without having to go into a different store for accessories or headbands. Their sale racks are my favorite place to shop because the sales are a steal and I sometimes buy a lot more because I know I’m saving so much money (that’s what I try to tell myself)!

I always find very random things there and while I am buying my outfit; I usually find great presents for friends and family. The picture above is one of my favorite dresses because it is so comfortable and never wrinkles in my suitcase when I travel!

Hope this blog helped you “last-minute” shoppers out there!

Style On Ladies

xo
Ro

June 27, 2013/by Rochelle York

fashion

Ensemble Fashion Show

This Saturday I had the pleasure of working with Allie Olson, owner of Allie Ollie Boutique and designer of the Ensemble line. The funny story behind this, is after she asked me to style her show through email; I looked her up on facebook and realized that we went to broadcasting summer camp together over 11 years ago. I even have proof! Below is a picture we took during summer camp at a Phoenix Suns game and the picture underneath is us at a Phoenix Fashion Week Meet Up event a couple of weeks ago! Boy have times changed….and I lost my cheeks! 🙂

This fashion show not only was fun but went to a great cause! By bringing in pieces of clothing for the Sojourner Center (that provides temporary homes as well as programs that teach self-sufficiency, empowerment, and family skills, which helps women from domestic violence rebuild their lives and re-enter society) you received 50% off your purchase at Allie Ollie.

The pieces in the ENSEMBLE line are all about redefining mix and match style; they are designed for versatility and fun (as always) for women of all ages. All pieces are machine washable, made in the USA, and are great for either career or travel dressing because everything is wrinkle free.

All of the hang tags for the line were shot in the heart of Arizona, outside in the beautiful desert.

Couldn’t have done it without my amazing style team! Thank you so much ladies for making everything backstage calm, cool and collective! Special thanks to Audree and Janae that helped me style!

More backstage pictures:

Runway pictures to come…stay tuned!

Happy Sunday. Style on!

xo
Ro

June 3, 2013/by Rochelle York

fashion

Life Through My Cell Phone (May Edition)

From left to right:
1. Love this nude top from Forever 21
2. Turquoise necklace from Target
3. My Style team at a pulling
4. New manicure
5. My Pablo watching me type
6. Working (behind the scenes)
7. Looks pulled for fashion show
8. Double date dinner
9. Sushi
10. Silent auction for UMOM New Day Center
11. Style Team Meeting
12. Mother’s Day with my beautiful mom
13. Love bracelets
14. New Juicy Couture Earrings
15. Happy client. Happy stylist
16. <3

Style On Peeps!

xo
Ro

June 3, 2013/by Rochelle York

fashion

I Love What I Do! <3

I had the privilege of working with a women that just graduated from Arizona State University, that is a complete doll to work with! She came to me looking for a graduation outfit and we ended up finding so much more! I wanted to share what she sent me along with the looks we purchased during our shopping spree. I completely LOVE what I do and I love working with people!

“My shopping adventure with Rochelle was such a wonderful experience. She made shopping for my special occasion so fun and stress free. Rochelle listened to me and answered all of my questions about my own personal style and the look that I was going for. I felt beautiful and confident and I received so many compliments everywhere I went. Rochelle is such a positive and uplifting person. She really cares and takes the time to listen to the people that she comes in contact with. She has the unique ability to take a simple piece of clothing and turn it into something fabulous. Rochelle’s dedication, creativity, and love for fashion and the people that she works with, are what make her and the service that she offers so special. I highly recommend Rochelle’s styling services for any and all occasions.”

-Andrea Paxman

Style On Peeps!

xo
Ro

May 17, 2013/by Rochelle York

fashion

Mother’s Day Gift Ideas!

Shopping for my mom on Mother’s Day is always hard for me because my mom has everything! There is only so many mani’s and pedi’s I can get her or jewelry. So this year I am trying to think outside the box and I wanted to share my ideas with all of you!

For starters this Mother’s Day I am running a fun special! It is a 1 Hour Closet Consult for $100. This fashion journey starts at your home in your closet! During your 1 to 2 hour consultation; I will get to know you and your styling needs in order for me to assess your likes and dislikes and come up with a plan that is customized just for you. I will also mix and match the clothing that you already have in your closet to make new outfits for your every day wear…whether it is for work or play!

Another cool idea is premade dinners from My Dinner Kitchen. They provide pre-assembled meals to make your life easy; they design the dinner and prepare the ingredients for ready-to-cook meals from scratch. There pre-assembled meals are then frozen and sent home with easy to follow cooking instructions. They offer 6 different menus of ready-to-cook meals for your dining pleasure! Best of all, their delicious, pre-assembled meals are very cost-effective!

These days there’s a type of yoga for every need—fitness, pain relief, relaxation, etc. So if your mom could use a lift, get her a trial at a local studio. Pair the gesture with some cute accessories like a mat, yoga video or water bottle!

What mom doesn’t love a picture of their kids? Last year for Mother’s Day, my husband and I didn’t know what to get my mother in law. So we decided to all go to downtown Chandler set up a tripod and take a picture! The picture above was one of many that we gave her in a frame colleage that we bought at Target. We also got her a small 4×6 frame to put on her desk at work. When she opened the present she was in tears! 🙂

I hope this helps when you are shopping for your mom this Mother’s day! Good Luck!

Style on Peeps!

xoxox
Ro

May 10, 2013/by Rochelle York

fashion

Fun In The Sun!

Well, summer is officially here!!! It hit 100 degrees last week and today I am laying out by the pool and enjoying this beautiful Arizona weather while writing to all of you!

So in honor of the summer weather I wanted to show you a casual, fun summer look that can be worn on the weekend day drinking or at a bbq.

I love dressing up but sometimes it’s nice to be comfy and casual when it’s hot. But don’t forget to stay extremely colorful this summer because you will see lots of color out there in magazines, fashion blogs and watching House Wives of Orange County of course lol! 🙂

– Grey Skull Tee, Q Boutique at Scottsdale Fashion Square Mall (they don’t have a website) $12
– Fuchsia Cuff Shorts, Target $24.50
– Multi-color Gladiator Sandals, Nordstrom Rack $39
– Mint and Gold Sunglasses, Charming Charlie $12
– Various Stack-able Bracelets, Divaz Boutique, my friend Genevieve made the gold and turq bracelet 🙂
– Gold Earrings, Forever 21 $6

Have an amazing Cinco De Mayo!

Style On!

May 6, 2013/by Rochelle York

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