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To Plaid

I am very excited to introduce my new “Guest Fashion Blogger” Catherine Gochoco! We met through Phoenix Fashion Week and I absolutely love her! Catherine has a personal style blog that showcases her street style as well as dressing up or down different items for different occasions. She describes her style as classic yet trendy. Catherine likes to stay close to whats hot on the fashion scene, while giving it her personal touch! Through the next couple months you will see blogs highlighting Catherine’s trends and finds. Enjoy!

xo
Ro

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I love the winter weather but keeping warm is a constant battle. I’m a desert girl and growing up we rarely had any winters that would require more than a light jacket. I’ve become a huge fan of winter white and think it adds such a stark contrast to the darker colors that are associated with the cooler months. Lately the 90’s have brought on so many street style looks and as a huge 90’s fan, I was in. I dressed up my over sized, grunge inspired plaid shirt with some faux leather pants and Voila! Outfit nirvana. This white trench spoke to me, it is so fresh compared to the black coats I usually wear. The coat brings out the more subtle colors in my shirt and ultimately brightens up the whole outfit. I’ve worn this ensemble on two different occasions; lunch meeting and dinner in the city. Both times I was comfortable, warm but mostly I looked great with very minimal effort. Great day to night outfit.

Catherine Gochoco
www.afashionfiend.com

December 18, 2013/by rochelleyorkpersonalstylist

fashion

Fashion Tips With Divaz Boutique!

I am very excited to be teaming up with Divaz Boutique locally here in Arizona for fashion tips that won’t break the bank! Make sure to tune into Your Life A to Z Monday through Saturday from 10am to 11am for your latest fashion tip!

[youtube=http://www.youtube.com/watch?v=JT04yIZrkgs&w=560&h=315]

Style On Ladies And Gents!

xo

Ro

December 5, 2013/by rochelleyorkpersonalstylist

fashion

Black Friday Tips and Tricks!

It’s that time of year again……BLACK FRIDAY! For those of you that partake in this fun and busy shopping day I wanted to share a few pointers that have helped me get through this crazy day!

1. Sleep!
Make sure you get enough sleep the night prior because your day is going to be full of walking and shopping

2. Be Comfy!
Wear your most comfortable shopping outfit and make sure to wear your tennis or ballet flats because by the end of your shopping day your feet with thank you

3. Know Where Your Going!
It is very important to plan accordingly; make sure to know where you want to shop, so you can plan a “play by play” on what stores have the best deals and where you need to park to get there (if you go to the mall)

4. Have A List!
It is always good to make a list of items you need to get for everyone on your holiday list and make sure to always ask the stores for gift boxes and tissue (because most of them give it to you for free)

5. Always Ask For A Gift Receipt!
It is very important to always ask for a gift receipt (even though you are probably the best gift giver ever; your friend or loved one might want to exchange their present for a different size or color and that will make it easier for them to do so)

6. Go With Someone!
I always recommend to shop with a friend or loved one on Black Friday because you always need a voice of reason to tell you “yes” or tell you “no,” it is also nice to have someone stand in line with you when you are waiting to purchase your presents

7. Site Deals!
If you don’t feel like fighting the crowd this Friday then make sure to take full advantage of the Black Friday Site Deals! Click here for various site deals (anywhere from Overstock.com to Macy’s, it’s all here at your fingertips)

8. Have Fun!
Last but not least make sure to have fun this Friday and make the best of it. I hope these tips and tricks help you this holiday season and remember when in doubt on gift giving this holiday…purchase a personal stylist gift card and I will take them shopping for a new and improved wardrobe! 🙂

Style On Ladies And Gents!

xo
Ro

November 27, 2013/by rochelleyorkpersonalstylist

fashion

Fall Statement Jewels.

It’s officially fall in Arizona (meaning that it hit 75 degrees) so I pulled out all of my sweaters, pants and fall colors and went to Kendra Scott to find fall statement jewels that can transition from work to play. I’m excited to be teaming up with the Kendra Scott boutique at the Scottsdale Quarter on various events and parties at their location this next year!

Kendra Scott started her business in 2002 with just $500 to launch a mini-jewelry collection. Today, Kendra Scott Jewelry is a global, multimillion-dollar brand sold at renowned retailers like Nordstrom, Neiman Marcus, Bloomingdales and 1,000+ specialty boutiques worldwide. I love what Scott stands for: Family, Fashion and Philanthropy. She says that the most important thing in her life is her family and nothing is greater! Her pieces are truly timeless and can transition from day to evening. As a personal stylist I am always trying to look for pieces that can flow throughout one’s day because not everyone has time to bring accessories along with a change of clothes for happy hour after work or dinner. I decided to go with the Harlow necklace because this piece is a statement within itself and is really the only piece of jewelry I need to look complete!

Pieces from Kendra Scott Harlow Necklace. Daisy Ring

[youtube=http://www.youtube.com/watch?v=-XconeMSOwU&w=420&h=315]
This is a highlight video about Kendra Scott and her journey!

Style on ladies and gents!

xo
Ro

November 12, 2013/by rochelleyorkpersonalstylist

fashion

Vintage By Misty Shoot!

This weekend was another fun filled fashion Saturday at Vintage by Misty! If you live in Arizona and haven’t been to her store yet…drop everything your doing and go and if you live outside of Arizona go to her Etsy site:) Most of my Saturday was spent looking through authentic and timeless pieces…I think I tried on everything in her store! Below are some pictures from the fun video-shoot we had yesterday! Stay tuned on whats to come!:)

This Chanel jacket is my favorite piece I wore!

Style on Ladies and Gents!

xo
Ro

August 19, 2013/by Rochelle York

fashion

Happy Client. Happy Stylist

The best part of being a personal stylist is seeing your client glow, when they walk out of the dressing room in a new look (that they wouldn’t usually pick for themself). I had to share these pictures because I had so much fun with a new client last week!

This client was looking for new work wear looks as; well as casual weekend looks! We shopped at various stores in Scottsdale Fashion Square Mall and had so much fun doing it. If you are looking for a unique gift for the person that has everything, a personal shopper is the way to go! Some of my clients like to come to the mall and try the items on and some like me to purchase the clothing and take it to their home; it truly all depends on the clients needs! 🙂

Happy Friday and Style On Ladies and Gentlemen!

xo
Ro

June 22, 2013/by Rochelle York

fashion

Swimsuit Mania!

It officially hit 112 degrees yesterday in Arizona; so I thought today would be a great day to talk about swimsuit looks for the summer (since us Arizonan’s will either be inside in the air condition or in the pool).

Some of my clients ask me if they find a swimsuit they love…if they can wear it for seasons to come. I tell them that swimsuits are a lot like clothes; if it’s in season, “wear it” but if it’s not in season, “toss it.”

Let’s start with the mismatched bathing suit! This look is great for women with small torso’s that want to look like they have an elongated torso. The color combo is a great way to do that!

Black and sleek is the best way to describe this suit! I love the mesh on the shoulders and how it shows off her curves! This is like a little black dress…every women should own a black suit.

I love this pin-up suit look and the color is a perfect match! This summer you will see a lot of yellow in different shades/ombre effect.

This last swimsuit I just bought from Nordstrom and I love it! I have always wanted to own a nude suit because I can accent it with gold sandals and a gold hat. Or if you don’t like gold you can choose a bright and vivid color, like turquoise or fuchsia.

Have an amazing weekend ladies!

Style on!
xo
Ro

June 8, 2013/by Rochelle York

fashion

Ensemble Fashion Show

This Saturday I had the pleasure of working with Allie Olson, owner of Allie Ollie Boutique and designer of the Ensemble line. The funny story behind this, is after she asked me to style her show through email; I looked her up on facebook and realized that we went to broadcasting summer camp together over 11 years ago. I even have proof! Below is a picture we took during summer camp at a Phoenix Suns game and the picture underneath is us at a Phoenix Fashion Week Meet Up event a couple of weeks ago! Boy have times changed….and I lost my cheeks! 🙂

This fashion show not only was fun but went to a great cause! By bringing in pieces of clothing for the Sojourner Center (that provides temporary homes as well as programs that teach self-sufficiency, empowerment, and family skills, which helps women from domestic violence rebuild their lives and re-enter society) you received 50% off your purchase at Allie Ollie.

The pieces in the ENSEMBLE line are all about redefining mix and match style; they are designed for versatility and fun (as always) for women of all ages. All pieces are machine washable, made in the USA, and are great for either career or travel dressing because everything is wrinkle free.

All of the hang tags for the line were shot in the heart of Arizona, outside in the beautiful desert.

Couldn’t have done it without my amazing style team! Thank you so much ladies for making everything backstage calm, cool and collective! Special thanks to Audree and Janae that helped me style!

More backstage pictures:

Runway pictures to come…stay tuned!

Happy Sunday. Style on!

xo
Ro

June 3, 2013/by Rochelle York

fashion

Mirrored Effect Print….

This past weekend I was on a mission to find dark denim high-waist shorts…but of course when I am looking for something, I find and WANT everything else but what I am actually looking for. So while shopping I found this mirrored effect floral printed dress at Forever 21. This new print is on trend and will continue to be well into Fall. I am even starting to see this “mirrored effect,” in swimsuits too!

I love this cut and fit because I can wear it with a blazer for work and take off the blazer for happy hour or a date night. If you are an online shopper and want to purchase this dress make sure to buy a size larger than you would usually be because it runs a bit snug.

Dress, Forever 21
Wing Tip Blazer, Guess By Marciano
Black Sunglasses, got them in Maui in some small shop
Gold Braided Necklace, Royal Bowtique
Jessica Simpson Black Peep Toe Heels, Dillards
Michael Kors Gold Watch, Dillards
Michael Kors Diamond Stud Bracelet, Michael Kors
Gold Stacking Bracelet, The Shine Project
Black Clutch, Express

Style On Peeps!

xo
Ro

May 21, 2013/by Rochelle York

fashion

I Love What I Do! <3

I had the privilege of working with a women that just graduated from Arizona State University, that is a complete doll to work with! She came to me looking for a graduation outfit and we ended up finding so much more! I wanted to share what she sent me along with the looks we purchased during our shopping spree. I completely LOVE what I do and I love working with people!

“My shopping adventure with Rochelle was such a wonderful experience. She made shopping for my special occasion so fun and stress free. Rochelle listened to me and answered all of my questions about my own personal style and the look that I was going for. I felt beautiful and confident and I received so many compliments everywhere I went. Rochelle is such a positive and uplifting person. She really cares and takes the time to listen to the people that she comes in contact with. She has the unique ability to take a simple piece of clothing and turn it into something fabulous. Rochelle’s dedication, creativity, and love for fashion and the people that she works with, are what make her and the service that she offers so special. I highly recommend Rochelle’s styling services for any and all occasions.”

-Andrea Paxman

Style On Peeps!

xo
Ro

May 17, 2013/by Rochelle York

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