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I recently teamed up with Channel 15’s show “The List,” to talk about LED Fashion. For those that don’t know what LED is, it’s a light emitting diode that emits light when activated. Typically when you think of LED lights you may think of digital signs on buildings, the Light Bright toy you played with when you were a child or anything electronic but now when you think of LED lights you can think of fashion!

LED fashion

LED fashion

Katy Perry made LED fashionable with her Light Up dress at the 2010 Met Gala, she wore a Cute Circuit gown that featured bright colored rope lights. Then later on Cute Circuit made a gown for Nicole Scherzinger with 2000 LED lights inertwined with 3000 swarovski crystals and the LED lights actually showed live tweets from her fans during her concert!

LED Fashion

The young generation is taking over with their 2 favorite things, technology and fashion! Years ago this trend would have been considered weird but now this trend is a form of expression through fashion and it is becoming more popular as years go on. After entertainers broke through with LED fashion, everyday people jumped on the LED bandwagon by buying LED tshirts that can display messages and images from their smart phones. They are now even selling LED accessories to pair your look together with hats, jewelry, bow ties and even your shoes. Cute Circuit CEO Francessa Rosella told CNN that her latest dress changes color based on the movement of the person wearing it. So this will hopefully encourage more people to be more active!

LED fashion

Make sure to tune in this Tuesday, July 21st at 4:30 on Channel 15’s “The List,” to see the segment but if you don’t live in Arizona check your local listing on www.thelisttv.com. Special thanks to Clothes Minded Boutique in Phoenix, AZ for letting us shoot at their beautiful boutique, although they do not carry LED fashion, they carry amazing pieces at affordable prices.

Style on ladies and gents!

xo
Ro

Hello all of my fashion friends. If you follow my site on a regular basis you would know that this is my first “fashion look post,” since October 20th. It has been a busy past couple of months with new styling clients, my brother-in-laws 30th birthday in Oregon, Thanksgiving, my god-daughter’s 2nd annual Holiday band concert (she plays the flute) and hosting our first Christmas Eve dinner at our house with our family.

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What an amazing year it has been and I thank you all for being there for the ride with me and following/supporting me and my blog. I don’t typically make New Year’s resolutions but I thought I would just make a promise to myself to blog at least once a week. It is a wonderful outlet and I love spreading the word on fashion tips and tricks that are easy to do in your home that I have learned on my own, from pintrest or from my clients.

personal stylist az

If you live in Arizona you know how cold it has been the past couple of weeks, so this was the perfect outfit to wear yesterday in the cold! It was super comfy (I changed my booties to some black ballet flats). BCBG is running a sale in stores right now where almost everything in the store is 30% off original price and the sale rack is an additional discount as well. I believe the sale is only through today: January 4th, so call before you go!

Personal Stylist Arizona

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personal stylist

personal stylist az

Details on my look: Earrings|Bebe Jacket|BCBG High Low Top|BCBG Leather Pants|BCBG Booties|Marciano

Style on ladies and gents!

xo
Ro

If you know me, you know that I like to be comfortable on Sundays because those are the days that I like to run all of my errands (and not wear heels) because I typically wear heels or wedges Monday-Saturday. I don’t know what it is about heels that make me feel more “put-together,” don’t you think…..(it may just be me). My dress and booties are recently from one of my fav stores……TARGET! This cotton dress is comfortable and flowy and can transition from summer into fall with just a couple of pieces (ex. shoes, layering vest or jacket and a scarf). I also love the neckline of this dress because it makes it girly and more dressy, rather than just a boat-neckline.

personal stylist az

personal stylist arizona

personal stylist az

personal stylist scottsdale

Dress|Target Booties|Target Bar Necklace|Urban Outfitters Sunglasses|Ray Ban Earrings|Kendra Scott Watch|Michael Kors Clutch(old)|Marciano

I hope all of you have a happy Sunday with your family <3

Style On Ladies and Gents!

xo
Ro

I saw this tunic on the sales rack and I couldn’t resist…so I paired it with one of my favorite thick leather belts to give it a more tailored look. In the fall I would add a navy blue or coral boyfriend blazer to make it pop with a bit of flair! This piece can easily transition between seasons!

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Dress|BCBG, Earrings|Forever 21, Heels|Dillards, Bracelet|BCBG, Belt|BCBG, Watch|Michael Kors

Style On Ladies and Gents!

xo
Ro

Dress it up or dress it down…no matter what you choose to do you can always do it with a romper! I decided to dress it up for the evening for my girlfriends birthday party. I added statement shoes with a structured purse and chunky jewels to make it my own look and finishing it up with fuchsia lips!

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Romper|BCBG Earrings|Kendra Scott Purse|Michael Kors Booties|Marciano (Similar)

Style on Ladies and Gents!

xo
Ro

I am extremely excited to announce that I am collaborating on a fun giveaway with the amazing and talented Morgan McLane with Morgan McLane Photography. I met Morgan first as a styling client of mine; her sweet husband hired me for her birthday to add some fun colors to her already beautiful wardrobe, then after talking we were inseparable and when I found out that she was a photographer I thought it would be a great idea to put together a giveaway!

[youtube //www.youtube.com/watch?v=begAMlnxGGo&w=500&h=281]

To enter to win all you have to do is like our Facebook pages: Rochelle York Personal Stylist and Morgan McLane Photography and share our contest giveaway pictures on your Facebook page! We will choose a winner on April 30th <3 (you have to live in Arizona to be qualified for the contest).

The winner will receive 30 styled and edited photos of themselves <3

Style On Ladies and Gents!

xo
Ro

This year I was paired up with Clothes Minded Boutique in Phoenix. We both worked together last year for MIM Rocks Fashion, so I was excited to be teamed up with Kim Kendall again. The pieces in her store are versatile for any look you are going for…dressy, casual or just the in-between. This spring is all about neutral and casual tones; so I decided to focus on simplicity meets effortless beauty and that is what shined on the runway this year at Phoenix Fashion Week’s Spring into Fashion show in downtown Phoenix. Below are a couple of interviews from the show by Phoenix Fashion Week and Valley Hype.

[youtube //www.youtube.com/watch?v=X0bVvIi0l-g&w=500&h=281]

[youtube //www.youtube.com/watch?v=cnDOjWaJcDY&w=500&h=281]

This was my first time getting a blow out at Park Avenue Blow Dry and Nail Bar and I loved the result! My hair actually stayed in place till the next day! 🙂 I felt like a movie star getting my curls pinned so of course I HAD to take a picture of it<3

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All of the jewelry featured in my show were from Kendra Scott at  Scottsdale Quarter. I love her pieces because they can transition from day to night or a casual evening to a night out on the town. I own close to 10 pieces and I find new ways to pair them together everyday and you will see that from the looks on the runway.

I also teamed up with Block and Battaglia, the owner Christine is a full time real estate agent who when she’s not selling homes or running Block & Battaglia, spends her time focusing on her 2 great loves… her boyfriend and their son. Each Block & Battaglia bag is handmade by Christine, and all bags are one of a kind pieces. I have a clutch with Camelback Mountain on the front and I LOVE it (one because I am a native here in Arizona and two because it is just amazing!)

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Special thanks to James Almanza for all of the amazing portraits of the models!

Style On Ladies and Gents!

xo
Ro

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From Left to Right:

1. Sunday morning coffee with the hubby in our new kitchen <3
2. Sunday shoot day
3. Love this colorful hand beaded clutch
4. Fav earrings from Scottsdale Quarter, Kendra Scott
5. Beautiful view from my hotel room in Florida
6. Amen!
7. Came home to beautiful flowers <3
8. Arizona Native
9. My new earrings from Kendra Scott
10. Shopping attire
11. Shopping consult
12. My stunning client Stella Inger
13. Winner of the Fit and Fashionable in 2014 contest
14. Love this quote
15. Featured in Erin Mcmillion Photography’s blog
16. Ombre tea and lemonade…

Style on Ladies and Gents!

xo
Ro

Transitioning from day wear to night wear with a few simple steps!

[youtube=//www.youtube.com/watch?v=1yZuSZzLr8E&w=560&h=315]

Style On Ladies and Gents!

xo
Ro

It’s insane to think that 2013 is officially over; what a wonderful and blessed year it has been. My personal stylist business has grown in so many ways and I am lucky to have such amazing clients by my side. It has been so rewarding helping my clients and see their inner style shine. I am so blessed to be able to do what I love and bring happiness to the people that I work with <3

new years

This New Year’s Eve my husband and I kept it pretty low and went to one of our favorite restaurants, “Nook Kitchen.” It was a Gatsby themed party (hence the attire) we had great company and amazing food! Happy New Year 2014!!!! Can’t wait to see what this year has in store 🙂

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Style On Ladies and Gents

xo
Ro