This year I was welcomed back as a Top Stylist in Arizona for the Spring into Fashion Show held in downtown Phoenix by Phoenix Fashion Week. I am very excited to be a part of this event on March 28th at 7pm.


I have been preparing for this show the past couple of weeks and shot my video last weekend at one of my clients that turned into one of my best friends house (the view was amazing). This year my vision is simplicity meets effortless beauty, it’s all about being comfortable and fashionable this year without having to spend a fortune.




This year I will be working with Clothes Minded Boutique in Phoenix (I collaborated with her last year at MIM Rocks Fashion).

I am also collaborating with Block and Battaglia. She has amazing handmade clutches that she makes locally here in Arizona.

Kendra-Scott2 Kendra Scott is another boutique I am pairing with for a pop of color in the show.

Hope to see you at the show March 28th!

Style On Ladies and Gents!


From left to right:

1. This is my kind of helmet

2. Selfie kind of day

3. Words to live by

4. Love lipstick

5. My new office

6. My new mani

7. Love this sweater for V-day

8. Clothes Minded 1 year anniversary

9. Bridal photo shoot

10. Just beautiful

11. <3

12. Love this little guy

13. Jacuzzi time

14.Love playing dress up

15. Excited to be chosen for a second year in a row for the Top Stylists in Arizona

16. Love the weather in Arizona


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Christian Dior. A name that is thought of as legend in fashion. So it was no shock when I saw their new campaign featuring the stunning and funny actress Jennifer Lawrence as “Miss Dior.”


BRAVO to the creative and production team that put this shoot together because they hit all the right points in my eyes. From the simplicity of the makeup to the volume of her hair. It was the perfect touches that made this campaign memorable for Spring 2014. From the plain backdrop to the black and white photos, everything was in perfect alignment for this “spring loving,” shoot!



This video makes me love Jennifer Lawrence even more! Kudos Dior!

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We are ALL guilty of it… buying a present on your lunch break, looking through old pictures of the both of you to frame; maybe even trying to find something to get for your mom or dad at the grocery store? Well I think I have all of your bases covered below.

Remember one important thing when shopping for your loved one……”them” (meaning what they would like, or their style and expertise in a certain topic or hobby). Below are items that I recommend for every Valentine on your list.

For your dad: nothing says “I love you,” more than a round of golf or going to the shooting range, just the both of you 🙂


For your mom: every Valentine’s day I get my mom a gift certificate to get a pedicure and jewelry of some sort. My favorite place to pull pieces for my mom (and myself) is Francesca’s.


For your friends: even though it is not a typical thing to do, getting a friend a present is a sweet treat especially if they have a sweet tooth. I like to make my girlfriends cupcakes or brownies (depending on their favorites).


For your boy toy: my husband and I don’t typically buy presents for each other but we like to go out to dinner and exchange handmade cards. For those of you not like my hubby and I… I recommend getting him something that he would like to do with you, like a couples massage, or a picnic in your backyard with all of his favorite snacks. If you want to get fancy; take him to the mall and pick out an outfit for him because he may return the favor and get you an outfit too 🙂 wink wink!


If clothes aren’t his forte I would try and think outside the box and maybe get him something that he collects like comic books, or Ghostbusters gear (my husband is obsessed with Ghostbusters).  For the man that has everything I recommend getting him a gift card at The Art of Shaving– it’s like a man’s facial but for his beard!


Hope this helped all of you last minute shoppers out there!

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Style on Ladies and Gents!



From Left to Right:

1. Sunday morning coffee with the hubby in our new kitchen <3
2. Sunday shoot day
3. Love this colorful hand beaded clutch
4. Fav earrings from Scottsdale Quarter, Kendra Scott
5. Beautiful view from my hotel room in Florida
6. Amen!
7. Came home to beautiful flowers <3
8. Arizona Native
9. My new earrings from Kendra Scott
10. Shopping attire
11. Shopping consult
12. My stunning client Stella Inger
13. Winner of the Fit and Fashionable in 2014 contest
14. Love this quote
15. Featured in Erin Mcmillion Photography’s blog
16. Ombre tea and lemonade…

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super bowl 2014

Fashion always finds a fun way to put a spin on things; even for the Super Bowl. Bloomingdales teamed up with the NFL for a great cause! The council of fashion designers of America formed an elite squad of top designers to dream up 48 bespoke helmets that officially put the fantasy in football. 100% of the proceeds will go to the National Football League Foundation. Make sure to bid to win at you have until February 4th.

What are you wearing to the big game?








Graphic Tee, Wet Seal. Knit Sweater, Wet Seal. Earrings, Kendra Scott. Beaded Necklace, Forever 21. High-waist Jean Shorts, Dentz Denim. Boots, Target.

Happy Sunday and Style On Ladies and Gents!


This past week I was in Fort Myers, Florida for a conference and boy was it beautiful, this picture below is a view from my room. Every morning when I woke up the first thing I did was open my windows because I couldn’t believe my view! It was so amazing that it inspired me to put together an outfit that reminded me of the beautiful water.






I showed this outfit being worn in 2 ways because not everyone likes the same look. First way is a more layered look with lots of accessories and the second look is a bit more minimal. I always like to show different ways to accessorize and layer.


Jean Vest, Wet Seal. Sequin Top, Marciano (older). A-lined Skirt, Divaz Boutique. Aztec Heels, Marciano (older). Clutch, Nordstrom. Turquoise Necklace, Gift. Layered Necklace, Banana Republic (older). Layered Bracelets, Forever 21. Belt, Anthropologie

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I am soooo excited to announce that I will be collaborating with one of my best friends Genevieve Tuenge (Beach Body Coach) with Get Fit Stay Focused.


In 2014 our goal is to be fit and fashionable! Genevieve will be a guest blogger on my site with tips and tricks to stay fit!


So in honor of this fabulous collaboration we decided to put together a “Fit and Fashionable Giveaway.” This basket is filled with items that we love in 2014 and get us through our busy sometimes crazy weeks ($100 Value)! We pulled together our favorites to get you started and motivated! All you have to do is “LIKE” us both on Facebook and share our picture (you can share once a day) and then you will be entered to win. Our fabulous winner will be announced on January 26 <3

Click Below to get to our Facebook pages:

Rochelle York Personal Stylist
Genevieve Tuenge Fitness & Nutrition


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Left to Right
1. Happy client. Happy Stylist

2. I love the month of December

3. Love this new scarf from Target

4. Word Up!

5. Hipster Ariel (had to buy it)

6. Holiday party dessert <3

7. Our new fireplace

8. My new guest fashion blogger

9. Phoenix Suns Game suite style

10. My in law’s beautiful backyard in Oregon

11. Christmas in Oregon with the family

12. Lazy Pablo

13. Amazing meal at my new favorite joint

14. 2014!

15. Cheers <3

16. Happy New Year!!!

Style On Ladies and Gents!