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The best part of being a personal stylist is seeing your client glow, when they walk out of the dressing room in a new look (that they wouldn’t usually pick for themself). I had to share these pictures because I had so much fun with a new client last week!

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This client was looking for new work wear looks as; well as casual weekend looks! We shopped at various stores in Scottsdale Fashion Square Mall and had so much fun doing it. If you are looking for a unique gift for the person that has everything, a personal shopper is the way to go! Some of my clients like to come to the mall and try the items on and some like me to purchase the clothing and take it to their home; it truly all depends on the clients needs! 🙂

Happy Friday and Style On Ladies and Gentlemen!

xo
Ro

Over the weekend I was reading various fashion blogs from around the world; written by men and women of all ages. It was fun to see the different styles from various age groups. I like to think that I have a wide variety of style from fun and girly to business casual and then to bohemian sheek…. but then what about the other styles out there?! So I thought it would be a great idea to have a Fashion-Guest Blogger on Ro’s Style Blog.

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So please email me at info@rochelleyork.com and send me your topic ideas for the blog along with a picture of yourself! I will be picking the Fashion-Guest Blogger on Saturday, June 22!

Can’t wait to hear from all of you!

Style on Ladies and Gentlemen <3

xo
Ro

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This past Friday I attended Phoenix Fashion Week’s, “Emerging Designers Announcement,” at the Toni and Guy Academy in Scottsdale. The moment I walked in I could feel the excitement and energy bouncing off every person in the room and was greeted by Brian Hill himself (the Executive Director of Phoenix Fashion Week)…which is always an honor!

Before the announcement, I was able to chat with other stylists and fashion bloggers about the 12 new designers chosen for Phoenix Fashion Week! (Pictures shown below)

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For those of you that don’t know, Phoenix Fashion Week’s mission is to bridge the gap between national and international designers and premier retailers; their ultimate goal is to garner global exposure for Arizona’s fashion industry. Through educational fashion seminars, year-round fashion events, and charitable partnerships, Phoenix Fashion Week has gaining rapid acclaim for its community-service efforts and for infusing world-class innovation into the Southwest. I am lucky enough to be able to work with this AMAZING organization!

Every year Phoenix Fashion Week travels to different cities around the United States to find upcoming designers. During this time they have an application process and then from there, hand-pick 12 designers to enter the competition/boot camp. During this boot camp they learn the skills of being a business owner, marketer, designer, accountant and cheerleader for their business.

Drum roll please………….. Below are the 12 Emerging Designer Looks 2013

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Now are you officially excited for fashion week in October?! I am and I cannot wait to see who will win 2013 Emerging Designer!

Which looks are your favorite?! Can you guess mine?

Have an amazing week and Style On Peeps!

xoxoxo
Ro

It officially hit 112 degrees yesterday in Arizona; so I thought today would be a great day to talk about swimsuit looks for the summer (since us Arizonan’s will either be inside in the air condition or in the pool).

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Some of my clients ask me if they find a swimsuit they love…if they can wear it for seasons to come. I tell them that swimsuits are a lot like clothes; if it’s in season, “wear it” but if it’s not in season, “toss it.”

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Let’s start with the mismatched bathing suit! This look is great for women with small torso’s that want to look like they have an elongated torso. The color combo is a great way to do that!

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Black and sleek is the best way to describe this suit! I love the mesh on the shoulders and how it shows off her curves! This is like a little black dress…every women should own a black suit.

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I love this pin-up suit look and the color is a perfect match! This summer you will see a lot of yellow in different shades/ombre effect.

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This last swimsuit I just bought from Nordstrom and I love it! I have always wanted to own a nude suit because I can accent it with gold sandals and a gold hat. Or if you don’t like gold you can choose a bright and vivid color, like turquoise or fuchsia.

Have an amazing weekend ladies!

Style on!
xo
Ro

This Saturday I had the pleasure of working with Allie Olson, owner of Allie Ollie Boutique and designer of the Ensemble line. The funny story behind this, is after she asked me to style her show through email; I looked her up on facebook and realized that we went to broadcasting summer camp together over 11 years ago. I even have proof! Below is a picture we took during summer camp at a Phoenix Suns game and the picture underneath is us at a Phoenix Fashion Week Meet Up event a couple of weeks ago! Boy have times changed….and I lost my cheeks! 🙂

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This fashion show not only was fun but went to a great cause! By bringing in pieces of clothing for the Sojourner Center (that provides temporary homes as well as programs that teach self-sufficiency, empowerment, and family skills, which helps women from domestic violence rebuild their lives and re-enter society) you received 50% off your purchase at Allie Ollie.

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The pieces in the ENSEMBLE line are all about redefining mix and match style; they are designed for versatility and fun (as always) for women of all ages. All pieces are machine washable, made in the USA, and are great for either career or travel dressing because everything is wrinkle free.

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All of the hang tags for the line were shot in the heart of Arizona, outside in the beautiful desert.

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Couldn’t have done it without my amazing style team! Thank you so much ladies for making everything backstage calm, cool and collective! Special thanks to Audree and Janae that helped me style!

More backstage pictures:

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Runway pictures to come…stay tuned!

Happy Sunday. Style on!

xo
Ro

This past weekend I was on a mission to find dark denim high-waist shorts…but of course when I am looking for something, I find and WANT everything else but what I am actually looking for. So while shopping I found this mirrored effect floral printed dress at Forever 21. This new print is on trend and will continue to be well into Fall. I am even starting to see this “mirrored effect,” in swimsuits too!

I love this cut and fit because I can wear it with a blazer for work and take off the blazer for happy hour or a date night. If you are an online shopper and want to purchase this dress make sure to buy a size larger than you would usually be because it runs a bit snug.

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Dress, Forever 21
Wing Tip Blazer, Guess By Marciano
Black Sunglasses, got them in Maui in some small shop
Gold Braided Necklace, Royal Bowtique
Jessica Simpson Black Peep Toe Heels, Dillards
Michael Kors Gold Watch, Dillards
Michael Kors Diamond Stud Bracelet, Michael Kors
Gold Stacking Bracelet, The Shine Project
Black Clutch, Express

Style On Peeps!

xo
Ro

I had the privilege of working with a women that just graduated from Arizona State University, that is a complete doll to work with! She came to me looking for a graduation outfit and we ended up finding so much more! I wanted to share what she sent me along with the looks we purchased during our shopping spree. I completely LOVE what I do and I love working with people!

“My shopping adventure with Rochelle was such a wonderful experience. She made shopping for my special occasion so fun and stress free. Rochelle listened to me and answered all of my questions about my own personal style and the look that I was going for. I felt beautiful and confident and I received so many compliments everywhere I went. Rochelle is such a positive and uplifting person. She really cares and takes the time to listen to the people that she comes in contact with. She has the unique ability to take a simple piece of clothing and turn it into something fabulous. Rochelle’s dedication, creativity, and love for fashion and the people that she works with, are what make her and the service that she offers so special. I highly recommend Rochelle’s styling services for any and all occasions.”

-Andrea Paxman

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Style On Peeps!

xo
Ro

Well, summer is officially here!!! It hit 100 degrees last week and today I am laying out by the pool and enjoying this beautiful Arizona weather while writing to all of you!

So in honor of the summer weather I wanted to show you a casual, fun summer look that can be worn on the weekend day drinking or at a bbq.

I love dressing up but sometimes it’s nice to be comfy and casual when it’s hot. But don’t forget to stay extremely colorful this summer because you will see lots of color out there in magazines, fashion blogs and watching House Wives of Orange County of course lol! 🙂

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– Grey Skull Tee, Q Boutique at Scottsdale Fashion Square Mall (they don’t have a website) $12
– Fuchsia Cuff Shorts, Target $24.50
– Multi-color Gladiator Sandals, Nordstrom Rack $39
– Mint and Gold Sunglasses, Charming Charlie $12
– Various Stack-able Bracelets, Divaz Boutique, my friend Genevieve made the gold and turq bracelet 🙂
– Gold Earrings, Forever 21 $6

Have an amazing Cinco De Mayo!

Style On!

Field of colors, lace, crystals and tall models galore; that pretty much summed up my Friday night at JW Marriot Desert Ridge for the Massage Envy Fashion Show! This show was a grand production and I had an amazing time styling this show! Thanks to Phoenix Fashion Week for letting me style such a fun and colorful event!

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For this show I was inspired by Massage Envy’s location color/theme…..PURPLE!!! So I wanted the color pallet to flow around the rich purple they use to trademark their name. (Shown Below)

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All of the models in this picture are wearing looks from Dillards. The Saturday before the show I spent close to 3 hours in the Scottsdale Fashion Square location, pulling looks because there was sooo much to choose from (which is never a bad thing). What really stood out to me was the flowy dresses and tailored jackets and for the men I was drawn to board shorts and rolled up skinny’s for summer!

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I also wanted to give a special “shout out” to the amazing style team that helped me backstage with a flawless show! I look forward to working with all of you again! 🙂

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LOL! I had to add this picture because I love standing next to these beautiful models because I am half of their size…literally!

Style On Peeps!

xoxo
Ro

Spring is now quickly turning into summer weather and I wanted to check out the stores to see if I could find any transition pieces for my wardrobe. I recently went on a mini shopping spree at Tempe Market Place this past weekend and I found a crisp, white peplum rayon top at Divaz Boutique. This top inspired me to do a blog post on Work to Weekend Wear Looks!

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Work Outfit Breakdown:
White Peplum Top, Divaz Boutique
Stripe Crop Jacket, Divaz Boutique
Black Pencil Skirt, Express
Michael Kors Watch, Dillards
Vintage Bracelet, Brass Armadillo
Diamond Earrings, Dillards
Turquoise Necklace, Present from one of my best friends!
Steve Madden Heels, Dillard’s

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Weekend Outfit Breakdown:
White Peplum Top, Divaz Boutique
Crop Jean Jacket, Guess By Marciano
Coral Skinny Jeans, Wet Seal
Tory Burch Flats, Tory Burch
Gold/ Diamond earrings, Juicy Couture

Hope these looks inspired you to get out your colorful gear!

Style On Peeps!

Ro