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I am very excited to introduce my new “Guest Fashion Blogger” Catherine Gochoco! We met through Phoenix Fashion Week and I absolutely love her! Catherine has a personal style blog that showcases her street style as well as dressing up or down different items for different occasions. She describes her style as classic yet trendy. Catherine likes to stay close to whats hot on the fashion scene, while giving it her personal touch! Through the next couple months you will see blogs highlighting Catherine’s trends and finds. Enjoy!

xo
Ro

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I love the winter weather but keeping warm is a constant battle. I’m a desert girl and growing up we rarely had any winters that would require more than a light jacket. I’ve become a huge fan of winter white and think it adds such a stark contrast to the darker colors that are associated with the cooler months. Lately the 90’s have brought on so many street style looks and as a huge 90’s fan, I was in. I dressed up my over sized, grunge inspired plaid shirt with some faux leather pants and Voila! Outfit nirvana. This white trench spoke to me, it is so fresh compared to the black coats I usually wear. The coat brings out the more subtle colors in my shirt and ultimately brightens up the whole outfit. I’ve worn this ensemble on two different occasions; lunch meeting and dinner in the city. Both times I was comfortable, warm but mostly I looked great with very minimal effort. Great day to night outfit.

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Catherine Gochoco
www.afashionfiend.com

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From Left to Right:

1. Commercial Shoot at Clothes Minded Boutique with my mom as the star 🙂
2. One of my beautiful clients; news anchor Stella Inger
3. Fall work outfit from BCBG
4. Fun event with Business of Fashion at Arizona State University
5. My gear for the Breast Cancer Walk
6. Made a ring at the Kendra Scott at the Scottsdale Quarter location
7. Color Bar at Kendra Scott
8. Fashion shoot
9. One of my amazing Kendra Scott pieces
10. Block and Battaglia clutch of Camelback Mountain
11. Fun event with fabulous ladies!
12. Kate Spade favs <3
13. Me and one of my best friends…Pablo:)
14. I am so blessed with an amazing life and I am so thankful for everything and everyone in my life
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16. Picked up my Christmas Angel…have you picked up yours?

Style On Ladies and Gents!

xo
Ro

It’s that time of year again……BLACK FRIDAY! For those of you that partake in this fun and busy shopping day I wanted to share a few pointers that have helped me get through this crazy day!

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1. Sleep!
Make sure you get enough sleep the night prior because your day is going to be full of walking and shopping

2. Be Comfy!
Wear your most comfortable shopping outfit and make sure to wear your tennis or ballet flats because by the end of your shopping day your feet with thank you

3. Know Where Your Going!
It is very important to plan accordingly; make sure to know where you want to shop, so you can plan a “play by play” on what stores have the best deals and where you need to park to get there (if you go to the mall)

4. Have A List!
It is always good to make a list of items you need to get for everyone on your holiday list and make sure to always ask the stores for gift boxes and tissue (because most of them give it to you for free)

5. Always Ask For A Gift Receipt!
It is very important to always ask for a gift receipt (even though you are probably the best gift giver ever; your friend or loved one might want to exchange their present for a different size or color and that will make it easier for them to do so)

6. Go With Someone!
I always recommend to shop with a friend or loved one on Black Friday because you always need a voice of reason to tell you “yes” or tell you “no,” it is also nice to have someone stand in line with you when you are waiting to purchase your presents

7. Site Deals!
If you don’t feel like fighting the crowd this Friday then make sure to take full advantage of the Black Friday Site Deals! Click here for various site deals (anywhere from Overstock.com to Macy’s, it’s all here at your fingertips)

8. Have Fun!
Last but not least make sure to have fun this Friday and make the best of it. I hope these tips and tricks help you this holiday season and remember when in doubt on gift giving this holiday…purchase a personal stylist gift card and I will take them shopping for a new and improved wardrobe! 🙂

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Style On Ladies And Gents!

xo
Ro

I am so very excited to debut my new promo video highlighting my passion as a personal stylist. Over the past year my amazing husband has been shooting my fashion shows, client consults, behind the scenes events and so much more, just to create the perfect highlight video on what I do and how thankful I am to do what I LOVE!

Special Thanks to all of my beautiful models: Kimberly Lopez, Whitney Nelson, Genevieve Tuenge and Kelsey Hanes! I also want to give a “SHOUT OUT” and thank you to all of the talented people I have worked with along the way (that were highlighted in this video): Designers: Envy By Khanh, Michelle Hebert and Ja’ire International Couture, Phoenix Glam Squad for all of the amazing collaborations together (make-up and hair), Morgan McLane Photography and Lemon Heart Photography <3 I hope all of you enjoy this glimpse into the world that I love.  Fashion. Inspiration. Lifestyle

[youtube=http://www.youtube.com/watch?v=HujZBWhfdjU&w=420&h=315]

Style On Ladies and Gents

xo

Ro

Nebraska, the origin of a dream nurtured in the midst of corn fields and cattle drives. Personalities of sisters and nieces transformed into style names for her clothing. The cattle brand became a logo for the JHaus Brand. Her designs represent strength and durability, the real American roots. That’s JHaus.

Jennifer Hausmann, owner and designer of JHaus Brand is an inspiration. We had met for coffee and that quick coffee chat turned into a great coffee date! 🙂 Jennifer’s passion is completely contagious and I had the pleasure of styling a fashion show she was featured in, back in March. Before styling I was in retail for over 11 years and have seen my fair share of denim (working at various clothing companies that specialize in denim) and I have never seen the quality and color that JHaus denim carries before. My favorites are the Rebecca Colored Skinny and the Emmie Skinny. When washing denim there is always a worry that the denim itself can lighten or look old after one wash but I have washed my colored denim a couple of times (inside out) and they still look brand new!

Owner Jennifer Hausmann JHaus

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JHaus not only carries jeans but they carry tops, jackets and skirts too! The dress shown above has been down various catwalks around the U.S. This dress is actually made out of burlap and couldn’t look more elegant!

For my fun JHaus shoot I wanted to have a lot of color to reflect a summer vacation. Below are my two favorite pairs of denim paired with clothes out of my closet! Hope you enjoy!

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Top: Guess By Marciano
Jeans: JHaus Brand
Shoes: Guess By Marciano (2 years old)
Earrings: Guess By Marciano (2 years old)

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Top: Forever 21
Jeans: JHaus Brand
Necklace: Target
Earrings: Forever 21
Bracelet: Wet Seal
Shoes: Nordstrom Rack

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This is a new wash JHaus is a wash they will be carrying online soon as well as in stores. If you are in Arizona and want to purchase her collection go to Clothes Minded in Phoenix or online at JHaus or Zappos.

Style on Ladies and Gents!

Ro

I had the privilege of working with a women that just graduated from Arizona State University, that is a complete doll to work with! She came to me looking for a graduation outfit and we ended up finding so much more! I wanted to share what she sent me along with the looks we purchased during our shopping spree. I completely LOVE what I do and I love working with people!

“My shopping adventure with Rochelle was such a wonderful experience. She made shopping for my special occasion so fun and stress free. Rochelle listened to me and answered all of my questions about my own personal style and the look that I was going for. I felt beautiful and confident and I received so many compliments everywhere I went. Rochelle is such a positive and uplifting person. She really cares and takes the time to listen to the people that she comes in contact with. She has the unique ability to take a simple piece of clothing and turn it into something fabulous. Rochelle’s dedication, creativity, and love for fashion and the people that she works with, are what make her and the service that she offers so special. I highly recommend Rochelle’s styling services for any and all occasions.”

-Andrea Paxman

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Style On Peeps!

xo
Ro

Well, summer is officially here!!! It hit 100 degrees last week and today I am laying out by the pool and enjoying this beautiful Arizona weather while writing to all of you!

So in honor of the summer weather I wanted to show you a casual, fun summer look that can be worn on the weekend day drinking or at a bbq.

I love dressing up but sometimes it’s nice to be comfy and casual when it’s hot. But don’t forget to stay extremely colorful this summer because you will see lots of color out there in magazines, fashion blogs and watching House Wives of Orange County of course lol! 🙂

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– Grey Skull Tee, Q Boutique at Scottsdale Fashion Square Mall (they don’t have a website) $12
– Fuchsia Cuff Shorts, Target $24.50
– Multi-color Gladiator Sandals, Nordstrom Rack $39
– Mint and Gold Sunglasses, Charming Charlie $12
– Various Stack-able Bracelets, Divaz Boutique, my friend Genevieve made the gold and turq bracelet 🙂
– Gold Earrings, Forever 21 $6

Have an amazing Cinco De Mayo!

Style On!

It was the perfect temperature and weather for a rooftop fashion show in Phoenix. With over 250 guests supporting the Phoenix Children’s Hospital; everyone was dressed to impress including the amazing models.

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I have never styled a fashion show on a rooftop before and now I don’t want to have it any other way because of how beautiful it was….but if you would ask me in the middle of July I would probably be perfectly fine with an indoor venue 🙂

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I love this picture above because I am literally half the size of these beautiful bombshells I am styling <3. Backstage all of the models are wearing Shawl Dawls; I blogged about this designer back in January because I fell in love with their collection because there are so many ways to wear their shawls. Watch their new video below!

[youtube http://www.youtube.com/watch?v=GOiLr5gQ3HE&w=560&h=315]

Here are some of the Shawl Dawl looks at the show:

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I also had so much fun styling for Vintage By Misty! I have blogged about her boutique before when I bought my amazing Chanel Nugget Earrings (Shown Below)

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Misty’s fun and unique location is in the heart of downtown Phoenix. If you are looking for a Louis Vuitton clutch to a sequin cap-sleeve jacket Vintage By Misty is your place! There you will also find Amir’s Va Loute!

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I had the pleasure of working with him for MIM Rocks Fashion. His looks are very clean-cut and unique. I love his color pallets that he pairs with his prints and designs. What’s really cool about Amir is that he creates all of his designs in-house.

When I first started writing this blog post, I just wanted to talk about backstage but as you are reading…..it has turned into a lot more! I absolutely LOVE my job and LOVE what I do and LOVE who I worked with on this show and wanted to give everyone a little shout out! 🙂

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JHaus Denim was really fun to style because I pretty much wanted every single item she designed; so it made it extremely easy to visualize what I wanted my outcome to be! JLynn (the designer) is amazing to work with and has such a kind heart! I was also lucky enough to be able to pull some fun tops from Clothes Minded Boutique! (Shown Below).

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Last but not least I loved this look from Bounty Hunter! Who says only women can roll up their pants, guys are now doing it too! I also tell all of my male clients to always match your belt with your shoes and this is a perfect example! I loved the color of this belt and actually saw the belt first and paired the entire outfit around it 🙂

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Dillards

I also wanted to give a special “Shout Out” to Dillards Accessory Department because they supplied me with all of the accessories in the Green Street Realty Show!

And as always thank you Phoenix Fashion Week!

I hope all of you had a great weekend!

Style On!

Ro

I am so excited to be teaming up with Phoenix Fashion Week again on the Green Street Realty Charity Fashion Show this Thursday, April 18th at 7:30. I will be styling looks from Shawl Dawls, Bounty Hunter, JHaus Denim, Amir’s La Voute and Vintage By Misty.

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What’s extremely exciting about the show is that 100% of the proceeds earned from the event and silent auctions will be donated to The Phoenix Children’s Hospital. This Spring into Summer show will focus on looks that will be on the runway; and then can be transitioned to your closet. You will see a lot of “ready to wear,” pieces from the designers and collections I listed above.

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This weekend I started pulling looks from the show and saw myself steering towards a lot of stripes for men! Women have been wearing stripes all season and I love it. I recommend pairing stripes with a bright color. For example if you are wearing stripe leggings (black and white) I would pair them with a bright color top (like the picture shown below). She rocks this outfit and didn’t even have to accessorize that much! If you do not want to be that BOLD; you can pair a basic black dress with a stripe blazer.

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I hope all of you can show support for Phoenix Children’s Hospital and come to the show this Thursday!

Click on the link below to buy your tickets!
http://springsummerfashion2013-RochelleYork.eventbrite.com

Happy Wednesday and Style On Peeps!

xo
Ro

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What an amazing March it has been! I was lucky enough to be chosen as one of the “Top Stylist in Arizona,” for Phoenix Fashion Week’s MIM Rocks Fashion Show that was on March 29th; along with some amazing stylists throughout the valley. I styled along side; Brian Swan, Fawn Cheng, Yeka Bruner and Amir Saebi. (Shown Below)

MIM Rocks Fashion: Photo by Melissa Fossum

During the month of March, I have been eating and breathing MIM Rocks Fashion and I absolutely loved every minute of it! The “theme” of this show was everything Spring and how you can bring the looks from the runway to your closet. So, I immediately thought of floral prints with a lot of color, draped with colorful jewels.

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I had the honor of working with Clothes Minded Boutique owner Kim Kendall on all of the looks chosen for the show. Her store is filled with lots of color and looks for all occasions. If you haven’t been in her boutique yet……you must! If you are looking for a casual day time look to a dressy going out look for night…this is your store! I also love the fact that she houses various Phoenix Fashion Week Designers collections in her location. So make sure to help out your local economy and check out her boutique and tell her I sent you! 🙂

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I also had the pleasure of working with JHaus and Dillard’s on pulling looks and accessories from their collections. All of the denim in the show was from JHaus and all of the jewelry was from Dillard’s at Scottsdale Fashion Square Mall. (Most from the Jessica Simpson Collection)

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This is where it all began (picture shown above). After I picked all of my looks; I had to choose what look to put on what model according to their skin tone and body type. I was lucky enough to have the most amazing 7 models on my team! Thanks again ladies! xoxoxo

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I was very excited to be on Good Morning Arizona on 3tv, the day of the show to promote! I was interviewed by the lovely and talented Stella Inger and we discussed Spring fashion the do’s and dont’s!

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This was a great picture to snap before the show began! Thank you again Phoenix Fashion Week for an amazing experience that I will never forget and a special shout out to designer JHaus and Dillards Accessories for letting me borrow such amazing pieces for the show!

[youtube http://www.youtube.com/watch?v=4-IzGSu57yw&w=560&h=315]

Style On Peeps!:)

Ro