The best part of being a personal stylist is seeing your client glow, when they walk out of the dressing room in a new look (that they wouldn’t usually pick for themself). I had to share these pictures because I had so much fun with a new client last week!


This client was looking for new work wear looks as; well as casual weekend looks! We shopped at various stores in Scottsdale Fashion Square Mall and had so much fun doing it. If you are looking for a unique gift for the person that has everything, a personal shopper is the way to go! Some of my clients like to come to the mall and try the items on and some like me to purchase the clothing and take it to their home; it truly all depends on the clients needs! 🙂

Happy Friday and Style On Ladies and Gentlemen!


It officially hit 112 degrees yesterday in Arizona; so I thought today would be a great day to talk about swimsuit looks for the summer (since us Arizonan’s will either be inside in the air condition or in the pool).


Some of my clients ask me if they find a swimsuit they love…if they can wear it for seasons to come. I tell them that swimsuits are a lot like clothes; if it’s in season, “wear it” but if it’s not in season, “toss it.”

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Let’s start with the mismatched bathing suit! This look is great for women with small torso’s that want to look like they have an elongated torso. The color combo is a great way to do that!

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Black and sleek is the best way to describe this suit! I love the mesh on the shoulders and how it shows off her curves! This is like a little black dress…every women should own a black suit.


I love this pin-up suit look and the color is a perfect match! This summer you will see a lot of yellow in different shades/ombre effect.

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This last swimsuit I just bought from Nordstrom and I love it! I have always wanted to own a nude suit because I can accent it with gold sandals and a gold hat. Or if you don’t like gold you can choose a bright and vivid color, like turquoise or fuchsia.

Have an amazing weekend ladies!

Style on!

This Saturday I had the pleasure of working with Allie Olson, owner of Allie Ollie Boutique and designer of the Ensemble line. The funny story behind this, is after she asked me to style her show through email; I looked her up on facebook and realized that we went to broadcasting summer camp together over 11 years ago. I even have proof! Below is a picture we took during summer camp at a Phoenix Suns game and the picture underneath is us at a Phoenix Fashion Week Meet Up event a couple of weeks ago! Boy have times changed….and I lost my cheeks! 🙂


This fashion show not only was fun but went to a great cause! By bringing in pieces of clothing for the Sojourner Center (that provides temporary homes as well as programs that teach self-sufficiency, empowerment, and family skills, which helps women from domestic violence rebuild their lives and re-enter society) you received 50% off your purchase at Allie Ollie.

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The pieces in the ENSEMBLE line are all about redefining mix and match style; they are designed for versatility and fun (as always) for women of all ages. All pieces are machine washable, made in the USA, and are great for either career or travel dressing because everything is wrinkle free.

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All of the hang tags for the line were shot in the heart of Arizona, outside in the beautiful desert.

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Couldn’t have done it without my amazing style team! Thank you so much ladies for making everything backstage calm, cool and collective! Special thanks to Audree and Janae that helped me style!

More backstage pictures:

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Runway pictures to come…stay tuned!

Happy Sunday. Style on!



During this beautiful Memorial Day weekend while most of you were bbqing and laying by the pool; I stayed indoors and caught up on some overdue cleaning, reading and took care of my husband (that recently broke his arm playing basketball). He is in a temporary cast (shown below)…and yes he looks like the bionic man :). So while he was resting; I decided to do some experimenting…since my husband usually takes my blog pictures I had to think outside of the box of a blog topic.


So while reading, I stumbled across an article on “DIY” face masks…so I decided to give it a shot! All you need is at least 6 strawberries and 2 tablespoons of honey. Toss the 6 strawberries in a blender until the fruit is mashed; then combine with 2 tablespoons of honey and apply to face for 10 minutes and “POOF,” you have a hydrated and exfoliated face :). The acids in the strawberries exfoliate and the honey hydrates your skin and I also noticed that it leaves your face feeling very smooth.


If you try out the mask at home, let me know what you think!

Happy Monday and style on!


This past weekend I was on a mission to find dark denim high-waist shorts…but of course when I am looking for something, I find and WANT everything else but what I am actually looking for. So while shopping I found this mirrored effect floral printed dress at Forever 21. This new print is on trend and will continue to be well into Fall. I am even starting to see this “mirrored effect,” in swimsuits too!

I love this cut and fit because I can wear it with a blazer for work and take off the blazer for happy hour or a date night. If you are an online shopper and want to purchase this dress make sure to buy a size larger than you would usually be because it runs a bit snug.







Dress, Forever 21
Wing Tip Blazer, Guess By Marciano
Black Sunglasses, got them in Maui in some small shop
Gold Braided Necklace, Royal Bowtique
Jessica Simpson Black Peep Toe Heels, Dillards
Michael Kors Gold Watch, Dillards
Michael Kors Diamond Stud Bracelet, Michael Kors
Gold Stacking Bracelet, The Shine Project
Black Clutch, Express

Style On Peeps!


I had the privilege of working with a women that just graduated from Arizona State University, that is a complete doll to work with! She came to me looking for a graduation outfit and we ended up finding so much more! I wanted to share what she sent me along with the looks we purchased during our shopping spree. I completely LOVE what I do and I love working with people!

“My shopping adventure with Rochelle was such a wonderful experience. She made shopping for my special occasion so fun and stress free. Rochelle listened to me and answered all of my questions about my own personal style and the look that I was going for. I felt beautiful and confident and I received so many compliments everywhere I went. Rochelle is such a positive and uplifting person. She really cares and takes the time to listen to the people that she comes in contact with. She has the unique ability to take a simple piece of clothing and turn it into something fabulous. Rochelle’s dedication, creativity, and love for fashion and the people that she works with, are what make her and the service that she offers so special. I highly recommend Rochelle’s styling services for any and all occasions.”

-Andrea Paxman





Style On Peeps!


Field of colors, lace, crystals and tall models galore; that pretty much summed up my Friday night at JW Marriot Desert Ridge for the Massage Envy Fashion Show! This show was a grand production and I had an amazing time styling this show! Thanks to Phoenix Fashion Week for letting me style such a fun and colorful event!

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For this show I was inspired by Massage Envy’s location color/theme…..PURPLE!!! So I wanted the color pallet to flow around the rich purple they use to trademark their name. (Shown Below)

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All of the models in this picture are wearing looks from Dillards. The Saturday before the show I spent close to 3 hours in the Scottsdale Fashion Square location, pulling looks because there was sooo much to choose from (which is never a bad thing). What really stood out to me was the flowy dresses and tailored jackets and for the men I was drawn to board shorts and rolled up skinny’s for summer!

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I also wanted to give a special “shout out” to the amazing style team that helped me backstage with a flawless show! I look forward to working with all of you again! 🙂


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LOL! I had to add this picture because I love standing next to these beautiful models because I am half of their size…literally!

Style On Peeps!


I am so excited to be teaming up with Phoenix Fashion Week again on the Green Street Realty Charity Fashion Show this Thursday, April 18th at 7:30. I will be styling looks from Shawl Dawls, Bounty Hunter, JHaus Denim, Amir’s La Voute and Vintage By Misty.


What’s extremely exciting about the show is that 100% of the proceeds earned from the event and silent auctions will be donated to The Phoenix Children’s Hospital. This Spring into Summer show will focus on looks that will be on the runway; and then can be transitioned to your closet. You will see a lot of “ready to wear,” pieces from the designers and collections I listed above.


This weekend I started pulling looks from the show and saw myself steering towards a lot of stripes for men! Women have been wearing stripes all season and I love it. I recommend pairing stripes with a bright color. For example if you are wearing stripe leggings (black and white) I would pair them with a bright color top (like the picture shown below). She rocks this outfit and didn’t even have to accessorize that much! If you do not want to be that BOLD; you can pair a basic black dress with a stripe blazer.


I hope all of you can show support for Phoenix Children’s Hospital and come to the show this Thursday!

Click on the link below to buy your tickets!

Happy Wednesday and Style On Peeps!


I had lunch with one of my friends today and we were discussing how much the “Vegan life,” has grown over the last couple of years. Going green is now a total lifestyle and some people don’t even know that they are wearing it.


Like TOMS, some of their shoes are 100% vegan; which means that they are all “sustainable” materials that contain recycled, natural fiber and/or organically grown components that are grown or manufactured using processes that minimize negative impact on the environment. (Picture Shown Below)


I love these very tropical and colorful TOMS, they look great with dark or even light denim skinny jeans and a casual cotton top. I would even pair these shoes with a pair of denim shorts and a colorful boho top!

New Free People Resized

Another popular boutique that carries vegan clothing is Free People. The first Free People boutique opened back in 1970 and when owner, Dick Hayne decided to open his second location he changed the name to Urban Outfitter. Then in 1984 customers wanted something more feminine, so Hayne decided to get back to his roots and open various Free People boutiques around the U.S.


These Black Laser Hem Vegan Shorts are one of their most popular “vegan” pieces of their collection. I love them because they can transition from day to night with just a change of shoes from flats to stilettos.


I am completely obsessed with this Nude Double Breasted Vegan Leather Jacket, even though I live in Arizona and rarely need to wear a jacket, it is light enough where I will feel comfortable wearing it in this 100 degree weather. I would pair this jacket with a floral dress and a pair of Vegan TOMS!

Are you vegan inspired yet? If not keep reading…… 🙂

ecolissa_blogger_banner launched Sept. 1st 2010 and carries only fashionable eco friendly and vegan woman’s clothing and accessories made of sustainable materials such as organic cotton, bamboo, soy, and hemp. Many of their products are also made in the USA or fair trade.


I love this Mata Traders Aztec Skirt, that almost looks like a skirt that I already have in a different color (I wonder if it is a vegan skirt?). This summer you will see a lot of Aztec prints; it’s been really popular in the East Coast and now making it’s way to Arizona. I like to pair my aztec prints with solid colors; for example, if you are wearing an aztec top, I would then pair it with a solid color on the bottom because your don’t want to over do it.

I hope all of you enjoyed my blog post today on Vegan Fashion…special thanks to my friend January for putting this idea in my head!

Style On Peeps!


Fashion is all around us…on television, our favorite shows, magazines and ONLINE. It is so easy to get online and shop but sometimes when you get your items…it’s not exactly what you expected! So I wanted to let you know of the, “Rochelle Approved,” online stores that are great quality items that you won’t be nervous to buy/open.

Let’s start with Accessory Addicted. This is a fun, very bold site with unique pieces that you will not find at just any store.


Some of their pieces remind me of something you would see at Juicy Couture (vintage and colorful) but for a fraction of the cost. Their accessories are anywhere from $10 to $178. Below are one of my favorites for Spring; these earrings can dress up a basic cotton tee with some dark skinny jeans in an instant and that is what I love about accessories!


Another online favorite of mine is Just Fab. I am not a big fan of their shoes but I LOVE their handbags! Recently I purchased two handbags for Spring and fell in love (each only $39.95). Both bags are big enough to carry everything that I need throughout the day…my make-up bag, snacks, lunch, water bottle and my purse essentials…..that is truly my kind of purse 🙂



Last but not least is Alexandra Beth. These pieces remind me of a little boutique my husband and I went to in Kaui for our Honeymoon (that’s probably why I love these accessories so much!).


These earrings are beautiful, I love this color purple because they can go with almost every color you are wearing. I love these earrings with a bright purple top or even a mint green blouse with a tan pencil skirt… if you have been following my blogs…you will see that I love to mix and match a lot of my colors because I love color…especially in Spring and Summer.


My last favorite accessory is this amazing ring (shown above). I have not received this ring in the mail yet but I cannot wait to get it. Surprisingly, I do not have a ring like this. I am pretty simple with my rings. I usually wear my wedding rings on my left hand and that’s it. So I was purchasing outside my comfort zone but that is the luxury of shopping and living lol. I will keep all of you posted on what I think of this gem! Hope this blog helped some of you with your online accessory shopping.

I hope all of you had a wonderful weekend!

Style On Peeps!

Ro 🙂