Entries by Rochelle York

Emerging Designers Announcement Preview 2013

This past Friday I attended Phoenix Fashion Week’s, “Emerging Designers Announcement,” at the Toni and Guy Academy in Scottsdale. The moment I walked in I could feel the excitement and energy bouncing off every person in the room and was greeted by Brian Hill himself (the Executive Director of Phoenix Fashion Week)…which is always an […]

10 Year Reunion?!!!

A little over a month ago it actually “sunk in,” that my 10 year reunion is a couple of months away. It’s shocking to believe because I feel like I just graduated college a couple of years ago (but in actuality it was in 2006….yikes!). 10 years ago I thought I would be single, successful […]

Swimsuit Mania!

It officially hit 112 degrees yesterday in Arizona; so I thought today would be a great day to talk about swimsuit looks for the summer (since us Arizonan’s will either be inside in the air condition or in the pool). Some of my clients ask me if they find a swimsuit they love…if they can […]

Ensemble Fashion Show

This Saturday I had the pleasure of working with Allie Olson, owner of Allie Ollie Boutique and designer of the Ensemble line. The funny story behind this, is after she asked me to style her show through email; I looked her up on facebook and realized that we went to broadcasting summer camp together over […]

Life Through My Cell Phone (May Edition)

From left to right: 1. Love this nude top from Forever 21 2. Turquoise necklace from Target 3. My Style team at a pulling 4. New manicure 5. My Pablo watching me type 6. Working (behind the scenes) 7. Looks pulled for fashion show 8. Double date dinner 9. Sushi 10. Silent auction for UMOM […]

Fun Experiment! :)

During this beautiful Memorial Day weekend while most of you were bbqing and laying by the pool; I stayed indoors and caught up on some overdue cleaning, reading and took care of my husband (that recently broke his arm playing basketball). He is in a temporary cast (shown below)…and yes he looks like the bionic […]

3 Year Anniversary With My Blog!

Today marks the 3 year anniversary with my blog! Time truly flies by when you are having fun! For 3 years I have brought readers my view on Fashion. Inspiration. and Lifestyle. Meaning….I find my favorite fashion items that inspire me to tweak it to my liking (and price) and turn it into a lifestyle […]

Mirrored Effect Print….

This past weekend I was on a mission to find dark denim high-waist shorts…but of course when I am looking for something, I find and WANT everything else but what I am actually looking for. So while shopping I found this mirrored effect floral printed dress at Forever 21. This new print is on trend […]

I Love What I Do! <3

I had the privilege of working with a women that just graduated from Arizona State University, that is a complete doll to work with! She came to me looking for a graduation outfit and we ended up finding so much more! I wanted to share what she sent me along with the looks we purchased […]

Mother’s Day Gift Ideas!

Shopping for my mom on Mother’s Day is always hard for me because my mom has everything! There is only so many mani’s and pedi’s I can get her or jewelry. So this year I am trying to think outside the box and I wanted to share my ideas with all of you! For starters […]