This past weekend I styled a shoot for Loin Cloth here in Arizona. Based in Hollywood, CA, LoinCloth Los Angeles is a lifestyle apparel brand who aims to provide original clothing to the young and ambitious. The brand’s purpose is to highlight the joys and tribulations of pursuing a dream. What started with just an idea and -$143 in the bank, has grown into a brand that equips driven individuals with the quality and comfort they need to take on life’s obstacles. With “A Penny and A Plan” as its motto, LoinCloth Los Angeles continues to see through limitations and reach for the next level.

The two behind the brand: Sam Mascaro and Clary Ryan

Their collection is very colorful and hip and has changed my view on men’s casual wear in a fun and and floral print way. Loin Cloth will be debuting their collection at Phoenix Fashion Week this October. Make sure to get your tickets because this is going to be a MUST SEE show! Special thanks to my models for the shoot, Mat Tondreau and Dimi Augustin.

[youtube=http://www.youtube.com/watch?v=UqVZuo9KOgA&w=560&h=315]

Style On Ladies and Gents!

xo
Ro